7 Questions To Ask Healthcare Marketing Agencies You're Vetting

Use this guide to make sure you’re set up for success.

When you’re ready to take your healthcare organization further, you probably already know that hiring an agency is more efficient than trying to build an in-house team. But not every agency has the resources to build and implement the strategies needed to reach your unique audience. It’s your job to find the right balance of experience, specialties, and even personalities to make this new partnership a success — without adding even more to your plate. 

With these questions, you’ll make sure your prospective partner is aligned with you in key areas, including:

• Responsibilities: what will be done by the agency versus an in-house team and who are the key stakeholders?
• Industry experience: do they understand the unique challenges of the healthcare landscape?
• Communication and culture: will they have the same respect for your team and your prospects that you’d expect from any new hire?
• And more!