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Building a Full Inbound Sales & Marketing Funnel

Dear Valued Client:

What you’re about to read is an actual, real-world, successful case study that we’ve helped engineer.

We hope this case study will animate your sense of how much really IS possible for you and your company. It will also shed light on the breadth and depth of Uhuru’s capabilities and what we can deliver to your company.

B2B Case Study

Developing a high output marketing department that is strategically aligned and generating results by adding our skills and capacity to their marketing problem.

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The Company

Prometheus Research - Data Management with Integrity

Founded in 1999, Prometheus Research provides configurable, open source data management and integration technologies to meet the needs of researchers for managing and sharing research data. Their solutions empower teams to bridge the governance and interoperability chasms in regulated environments to create the data assets that will drive knowledge discovery for years to come.

The Problem

Historically, No Leads From Marketing

"Prometheus engaged Uhuru because we are a small technology company that desperately needed to make some considerable changes to grow and compete in the global healthcare research market effectively. We came to the realization that our current marketing tools, namely Pardot and Pipedrive, no longer met our needs and were hindering our efforts. But we required more than a marketing and sales tools; we needed staff, experience, and vision to build a robust marketing strategy and plan. During introductory discussions and presentations, we were impressed with Peter Lang and Uhuru’s nuanced approach, experienced team, and unique ideas. The decision to go with HubSpot was more easily made knowing that is the preferred platform of Uhuru’s." Rose Gallichio, Director of Marketing, Prometheus Research

The Solution

"We are impressed and pleased by the ground we have been able to cover in a short amount of time due to the focus and insight of the Uhuru team, specifically Nick Deck and Liam Maddock, and the talented individuals they command on our behalf. It is fantastic to have access to specialists in social media, design, writing, coding and more. We could not build a staff this strong if we had the means to hire them directly. We can honestly say that we consider all of them to be part of our team because it is a pleasure working with them. They have vision and knowledge that helps keep our efforts focused. They communicate clearly and effectively. And they are really nice people, too."

We have successfully completed the migration from Pardot and Pipedrive to Hubspot. We have built a strong catalog of impactful content that is providing a steady and increasing stream of traffic and leads into our funnels at every level. Our most recent project was a major overhaul of our corporate website to better represent our current products and available services to our target markets—and we are thrilled with the results. We were able to complete the project in a fraction of the time if our own staff had to manage it on their own.

We cannot say enough about Liam, Nick, and the entire team at Uhuru. Working with them has allowed our extremely small staff to build a world-class marketing program very quickly. Our executive team is thrilled with the results. We look forward to a long and successful relationship.
– Rose Gallichio, Director of Marketing, Prometheus Research

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